Join Binance’s Global Creative Team as a Motion Designer
Help shape how millions experience crypto worldwide!
You will create compelling animations and videos for product launches, brand campaigns, and large-scale paid ads — optimized for both English and Chinese audiences. Collaborate with senior creatives, use cutting-edge tools, and bring Binance’s brand to life across multiple platforms reaching millions globally. This role is ideal for a creative storyteller passionate about motion design, bilingual content, and innovation in the blockchain space.
Responsibilities:
- Create high-quality motion graphics, video templates and video content for websites, social media, campaigns, events, digital, and OOH advertising in both English and Chinese.
- Interpret creative briefs to produce engaging 2D and AI-driven motion designs for global and localized projects, with a focus on Chinese market adaptations.
- Manage the rollout of video assets across formats and localizations for large-scale campaigns, ensuring timely delivery.
- Adapt and localize video content for different markets and platforms, especially Chinese-speaking audiences.
- Collaborate closely with designers, marketers, and external vendors to develop world-class video content.
- Apply best practices in motion design and AI video production, staying updated on new tools, trends, and industry innovations.
- Lead the creation and optimization of motion templates and style guides for English and Chinese video production.
- Support and mentor team members on motion graphics and video production processes.
- Enhance workflows and production processes for efficient delivery of English and Chinese video paid ads.
- Maintain strong relationships with internal teams and third-party suppliers to ensure smooth project execution.
- Continuously monitor competitor content, crypto trends, and blockchain news to keep Binance’s video content fresh and relevant.
Requirements:
- Minimum 4 years’ experience as a Motion Designer in a global company or creative agency, ideally with high-volume, fast-paced production.
- Proven expertise in motion graphics, video paid ads production, and branded storytelling.
- Strong skills in Adobe Creative Suite (After Effects, Premiere Pro, Animate), Cinema 4D, Final Cut Pro; AI motion design experience is a plus.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Excellent creative problem-solving skills and a keen eye for detail in motion design.
- Ability to deliver high-quality work under tight deadlines.
- Experience managing external agencies and freelancers.
- Strong interpersonal skills and ability to collaborate effectively across teams.
- Familiarity with task and project management tools such as Asana, Microsoft Office, and Google Workspace.