Job Description
Based in the Binance Global Creative Team, the creative designer will produce world-class creative design work for the growing cryptocurrency exchange platform Binance. The designer will produce brilliant, compelling, and effective design work for all Binance creative needs. Delivering modern, effective, and inspiring creative deliverables for the global cryptocurrency exchange brand at all times. Reporting to the Global Design Lead, the designer will work closely with the creative and other internal teams and will be responsible for producing digital graphic design, merchandise, campaign assets, motion design assets, and effective communications for all relevant channels, covering social media, websites, events, digital marketing, OOH, and more. Additionally, the candidate will be expected to provide guidance to junior designers and team members, and assist the Global Lead in team administration. The Candidate will also be the POC for local marketing teams mainly in the MENASA region.
Responsibilities
- Follow and interpret creative direction to ensure that they deliver compelling and differentiating 'on brand' creative for daily, weekly, and seasonal campaigns.
- Work closely with the design leads, project managers, and copywriters responsible for the creation and timely delivery of integrated creative campaigns.
- Plan and create differentiating and compelling communications, creative design, and content.
- Act as a Creative POC and lead creative efforts on key campaigns in the MENASA region and beyond.
- Challenge and innovate with creative design.
- Identify opportunities for continuous improvement within their day-to-day creative processes.
- Support the acquisition and retention teams by delivering compelling and engaging digital creative campaigns to generate brand awareness, website traffic, and improved engagement.
- Review and optimize all creative designs on an ongoing basis.
- Help create a positive, supportive, and innovative culture within the global creative team.
- Provide guidance and share experience with junior team members, and help in onboarding new designers to the team.
- Maintain and develop strong relationships with the Binance Global and MENASA Marketing teams and business functions to help facilitate the Binance brand vision.
Requirements
- A minimum of 6-8+ years of experience working as a designer within a creative team on the global business or agency side.
- Strong communication and presentation skills in English. Arabic and any other languages a plus.
- Experience working within a design team for a high-volume, fast-paced online business (lifestyle, sports, fashion, or crypto ideal), delivering high-quality creative assets.
- Ability to create and deliver to tight deadlines.
- Fluent with Adobe Creative Suite applications and Figma.
- Knowledge of 3D software and Gen AI a plus.
- Great team player with strong interpersonal skills and emotional intelligence.
- Experience working with task management tools such as Microsoft Word, Excel, Asana, Google Docs, etc.