About the Role
We are looking for a highly hands-on and execution-driven senior growth expert to join our Fiat team. In this role, you will focus on driving fiat on/off-ramp user growth across global markets by optimizing the entire growth funnel—from channel strategy to localized execution. Your goal is to increase user penetration and maximize product exposure for fiat-related offerings.
Responsibilities
- Develop and execute growth strategies for fiat on/off-ramp products, including P2P, fiat channels, local agent networks, and KOL/KOC partnerships
- Design and localize market-specific growth playbooks tailored to regional user behavior
- Lead multi-channel user acquisition campaigns across SEO/SEM, social media, offline activations, referral/rebate programs, and more
- Monitor the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization
- Collaborate closely with Product, BD, and Payments teams to support integration of local payment methods (e.g., mobile wallets, bank transfers)
Qualifications
- Proven track record in performance-driven user acquisition, especially rebate or volume-based growth models
- 5+ years of hands-on experience in regional growth or marketing operations, with multi-country execution exposure
- Deep understanding of fiat payment systems and exchange on/off-ramp mechanics
- Strong cross-functional collaboration skills; able to work with compliance, risk, and AML teams to identify and mitigate risks
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders
- Possess a sharp, fast-thinking mind and ability to deliver under pressure
- Strong analytical skills and market insight with a bias toward data-driven decisions
Nice to Have
- Experience in a Crypto or FinTech company leading regional user growth initiatives
- Track record of launching and scaling products in high potential markets
What You Bring to the Team
- Action-oriented with a flexible, execution-first mindset
- Comfortable working across diverse cultures and global time zones
- Able to balance data with instinct—telling the story behind the numbers in a practical way