Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics.
- Expand and manage various types of internet traffic channels. Candidates with one or more of the following growth resources are preferred.
- Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred.
- Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores.
- Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals.
- Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities.
Requirements:
- Marketing experience in finance, gaming, or third-party applications is preferred, with relevant channel resources being a plus.
- At least 3 years of experience in user growth, with access to traffic resources such as download sites, webmaster networks, app store user acquisition, and a solid understanding of growth strategies and methodologies.
- Strong self-motivation, team spirit, and a collaborative mindset. Demonstrates humility and kindness when working with others.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.