Business Development Lead - Hyphenconnect

We are hiring for a leading global digital asset exchange that is looking for a Business Development Lead to drive growth and market expansion in Vietnam. This is a high-impact role where you will be responsible for building local strategies, establishing key partnerships, and leading a team to grow the platform’s user base. The ideal candidate will have strong blockchain/crypto industry experience, excellent local market knowledge, and proven success in BD leadership roles.

Job Description

• Develop, implement, and refine localized business development strategies for Vietnam to align with global business goals
• Expand local partnerships with spot trading communities, KOLs, and institutional partners to drive user growth
• Lead the execution of both online and offline marketing/BD activities, ensuring alignment with global branding initiatives
• Build and manage a high-performing local BD team, ensuring achievement of revenue and ROI targets
• Act as a key representative for the company in Vietnam, maintaining strong business and community relationships
• Collaborate with product and marketing teams to adapt offerings to the needs of the Vietnamese market

Requirements

• 5+ years of BD/Marketing experience, with proven success in managing teams
• Strong background in blockchain, crypto exchanges, or financial services
• Expertise in spot/derivatives trading and growth strategies
• Proficiency in Chinese or English plus Vietnamese is required
• Strong relationship-building and negotiation skills